Why your website's homepage is just like a storefront

Summary Your website's homepage is just like a storefront. It's the first thing your potential customers see, and they'll use it to form an opinion about your business.

Imagine you're on a citytrip and you're walking down the street. You're getting hungry. Time to search for a restaurant.

Then you spot this restaurant's storefront:

A white restaurant's storefront in America

What is your first thought?

Chances are you used words like:

  • Inviting
  • Charming
  • Upscale
  • Refined
  • Bright
  • Cozy

You see, people judge a book by its cover. And in this example, the restaurant's storefront is the cover you use to judge the restaurant before you've even set foot in the building.

It's the storefront that gives you a first feeling of what your experience might be like.

At this point, you might be thinking: "What does any of this have to do with a website?"

Well, in today's age, your website's homepage is much like that storefront:

  • It's usually the first thing a potential customer sees.
  • It's the first thing they'll use to form an opinion about your business.

In this article, I'll go over a couple of elements great storefronts have in common and how you can use that to ace your first impression through your website.

A great storefront tells you what the shop is all about

Ever looked at a storefront, and you weren't able to tell what they were selling?

Just like a storefront, visitors should be able to take a look at your website's homepage and immediately know who you are and what you're offering them.

You can do this by making sure your homepage contains at least the following:

  • Your logo
  • A picture or graphic that showcases what you do or sell
  • A clear and concise headline that explains what you do or sell

Want some more in-depth tips on how to do this? Read my article on creating a homepage that grabs your visitor's attention.

A great storefront instills trust

If you see a shady-looking restaurant, you'd probably think twice before entering it. Chances are, you won't even bother. And that's just as true for your website's homepage.

And the most significant factor for instilling trust is how your website looks visually.

Consumers need just 50ms to decide whether or not your business is worth their while based purely on its visual appeal

Potential customers expect your website to look professional and up to modern standards. If that is not the case, they'll leave or think less of your business at the very best.

To summarize

  1. Your website's homepage is just like a storefront. It's the first thing your potential customers see, and they'll use it to form an opinion about your business.
  2. Make sure your homepage showcases a logo, a picture, and a clear, concise headline that explains what you do or sell.
  3. Your website needs to look professional and up to modern standards, or you risk losing your visitor.
Maarten Van Herendael

Maarten Van Herendael

Maarten is Heave's founder. His passion is to help businesses like yours do great things with a website that looks better and sells more. You can find Maarten on LinkedIn.