Administration, following up on leads, networking, finances, managing your team, answering e-mails... As an entrepreneur, you have limited time to juggle a bunch of important tasks to run and improve your business.
So you might be wondering to yourself: do I need a website for my business?
Many entrepreneurs do not consider a website to be one of the highest priorities on their list.
If it's on there at all.
But, spoiler alert, it definitely should be one of your top priorities.
In this article, we'll go over 6 reasons why a great website isn't a nice-to-have, but rather an essential tool to help your business flourish.
1. Making a great first impression
Imagine yourself looking for a certain product or service. Maybe you want to quickly look up the contact details of a company, make an appointment, or buy an exciting book.
The first thing you do? Google it.
If your business has a website, it will in many cases be the first thing a potential customer sees of your business.
And if that potential customer lands on your website? They make up their mind in 0,05s (50ms!) if your business is worth their while.
Their first impression of your business is short and powerful. And we all know the saying: "You never get a chance to make a second first impression".
Conclusion: A great website makes for a good first impression. And that, in turn, means that you increase the chance to convert a potential customer into a paying one. A bad website? You'll immediately start with a disadvantage in winning the trust of your potential customer.
2. Increase trust and credibility
Every business is built on the trust of their customers (do they trust that business to solve their problem?) and their credibility (do they have the expertise and authority to solve their problem?).
Studies from Stanford show that 75% of consumers admit to making a decision regarding the credibility of a business, based on its website. A Hubspot marketing study shows that 57% of all mobile users won't recommend a business when its website is poorly designed or doesn't adapt to mobile devices.
These studies make clear that a great website contributes to the credibility of your business and helps to instill trust in your potential customers.
So how do you ooze credibility and instill trust through your website? Here's a couple of ways you can do it:
- Be professional: a design that fully matches your brand, a logical and easy to navigate structure, language that is grammatically correct and speaks to your target audience... These are all ways to communicate through your website that your business is a professional one.
- Show authority: Displaying articles, publications, videos, reviews, case studies... By using these tools you can show potential customers that you are an authority in your domain.
- Show you are worth considering: People tend to browse around to see what the market has to offer. That means that in a lot of cases, they will look at your website and those of competitors to weigh their options. By having a website that is clear about who you are, what you can do for your customers, and how you have done so in the past, you can showcase that you truly deliver on your word.
Conclusion: A business stands or falls with its credibility and the trust of its customers. A great website helps you position yourself as a professional worthy of the trust of your (potential) customers.
3. An integral part of your marketing
A study of RainToday showed that 97% of consumers say that the website of a business influences their purchasing decision.
That means that your website has an insane potential to be an important part of your marketing strategy and help your business grow.
Do you want more customers? Maybe you want to inform your customers of recent news in your sector? Perhaps you want to educate your customers about your product or service?
That's where your website comes in handy.
Here are a couple of examples of how you can use your website as a marketing tool:
- Display testimonials from customers (trust).
- Writing blog posts to showcase your expertise (trust, brand recognition, authority).
- Create specific landing pages for a product or service (conversions).
- Add a detailed description of your product or service (trust).
- Optimizing your website to make it as easy as possible to contact you (conversions).
- Provide a free Ebook visitors can download after subscribing to your newsletter (conversions).
Conclusion: A website with a solid strategic foundation can play an invaluable part in your marketing strategy.
4. A fully independent platform
Maybe you think that it suffices to have a social media (business) page. That way your business can be found online. Right?
Well yes. But there's more to it.
Not only does a business with only a social media (business) page radiate little credibility, but you are also not completely independent.
What do we mean by that?
All the information and content you place on your social media profile and all the followers you've acquired can disappear overnight if the social network decides to change its user rules or change its entire business model.
Does Facebook find that certain content you share is not acceptable? Then they can block it. Do they choose to overturn their entire business strategy? There's little you can do about it.
In addition, on social media platforms (such as Facebook or LinkedIn) you are limited in the options to profile your business. It is a one size fits all approach.
Conclusion: You are in charge of your own website. You choose the structure, presentation, and content that best suits your company. On top of that, you don't have to worry about your website completely changing or even disappearing overnight.
5. Maximizing the findability of your business
Nowadays people use a search engine before making a decision regarding a purchase.
Just look at yourself. What do you do first when you are looking for something?
With a great website that has a strategic foundation, is built logically and correctly, you increase the chance that your potential customers will find and get in touch with your business.
Conclusion: A great website increases the findability of your business. And the more visitors, the higher the chance you'll be able to convert those visitors into paying customers.
6. Available 24/7
Through a website, potential customers can reach you at any hour of every day. Even when you go home after your workday, your website will continue to work for you.
Does a potential customer want extra information? He or she can read it on your website. Do you have a webshop? Customers can purchase a product or service at any time.
In exceptional situations such as the COVID-19 pandemic, the importance of digital accessibility is emphasized once again.
The easier you make it for your potential customers to get in touch with your company, the greater the chance you have of converting them into paying customers.
Conclusion: Customers are increasingly used to getting what they want immediately. A good website ensures that your potential customers can get in touch with your company at any time of the day. This way, you increase the chance of converting them into paying customers, even when you're not present yourself.
So, do I need a website for my business? Wrapping it up
By now you've probably realized the answer to the question "Do I need a website for my business. A great website is more important than ever for every successful business.
In most cases, your website will be the first point of contact with your potential customer and a good first impression is worth its weight in gold.
Even after that first acquaintance, potential customers will judge your company based on the professionalism of your website.
Also, your website is invaluable as a tool in your marketing strategy. From reaching more clients to emphasizing your expertise.
Moreover, through your website, you can consistently and independently profile yourself on the internet without having to worry.
Finally, a good website increases your findability in search results. More visitors, more chances to convert potential customers into paying customers. And because your website is always accessible, you increase that chance even more.
The times when you could just throw a website together quickly and be done with it are over. Potential customers expect professionalism and user-friendliness. Doesn't your website meet those expectations? Then the credibility of and trust in your company will be hit hard.