Reimagining the art of total comfort.
Meet ABC - Domotica
ABC - Domotica is a home automation company based in Schoten (Belgium). Since 1994 they have been offering custom home automation installations of the highest quality with an emphasis on unrivalled support. Their driving force? To offer their clients total and carefree comfort.
Creating a digital experience that:
- Clearly showcases the tailored work they do for high-end clients.
- Highlights the many aspects of home automation and it's benefits to the customer.
- Appeals and speaks to both private individuals and (potential) business partners.
Increasing empathy with highlights
Through interviews, we learned that most customers did not know the full potential of home automation. Therefore, we added highlights to the single project page where practical implementations of home automation could be shown to increase empathy.
Speaking to the right target audience
A large part of the target audience was B2B. Strategically, we opted for a separate page to appeal to those types of customers by emphasizing the advantages of working with ABC - Domotica as a partner and highlighting their approach.