Reimagining the art of total comfort.

A showcase appartement realized by Matexi, outfitted with home automation by ABC - Domotica

Meet ABC - Domotica

ABC - Domotica is a home automation company based in Schoten (Belgium). Since 1994 they have been offering custom home automation installations of the highest quality with an emphasis on unrivalled support. Their driving force? To offer their clients total and carefree comfort.

The ABC - Domotica team discussing project plans in their Antwerp office



Our role

  • Strategy
  • Web Design
  • Web Development

Creating a digital experience that:

  1. Clearly showcases the tailored work they do for high-end clients.
  2. Highlights the many aspects of home automation and it's benefits to the customer.
  3. Appeals and speaks to both private individuals and (potential) business partners.

Increasing empathy with highlights

Through interviews, we learned that most customers did not know the full potential of home automation. Therefore, we added highlights to the single project page where practical implementations of home automation could be shown to increase empathy.

A mockup of the ABC - Domotica website showcasing the single product page
A person enjoying a custom media installation realized by ABC - Domotica

Speaking to the right target audience

A large part of the target audience was B2B. Strategically, we opted for a separate page to appeal to those types of customers by emphasizing the advantages of working with ABC - Domotica as a partner and highlighting their approach.

A mockup of the ABC - Domotica website showcasing the B2B page

The outcome

Heave helped ABC - Domotica to translate its brand into a website that speaks to its target audience and highlights its projects and services. This led to higher Google search rankings and an increase in website traffic.

Google rankings

Thanks to technical and content optimization, the website now ranks high for relevant keywords such as 'Domotica Antwerpen' (place nr. 2).

+120% visitors

Thanks to the increased Google rankings and optimization, we managed to grow organic traffic to the site by 120% (compared to the previous 12 months).

From day 1, Heave perfectly analyzed what our needs and wishes were and especially what look & feel we wanted to achieve to speak to our target audience. Maarten is customer-oriented, listens, and takes targeted action that was carried out very smoothly.
A profile picture of Kris Van den Kieboom - CEO of ABC Domotica NV
Kris Van den Kieboom, CEO & Founder

Curious to discover if we're a fit?

Book a free consultation