ABC Domotica

Reimagining the art of total comfort.

ABC - Domotica Case Study Cover

Meet ABC - Domotica

ABC - Domotica is a home automation company based in Schoten (Belgium). Since 1994 they have been offering custom home automation installations of the highest quality with an emphasis on unrivalled support. Their driving force? To offer their clients total and carefree comfort.

The challenge

Since their founding, they have become a leader in their field of expertise. Their brand, however, hadn't evolved with their expertise, values, and purpose. Their website didn't showcase the work they did for high-end clients. It didn't communicate their added value, nor did it accurately described their offering.

The result

We first gained deep insight into the ABC - Domotica brand through a facilitated strategy workshop. We fully tailored the website design to their brand and optimized the structure and content of the website to speak to their target audience.

Blazing fast

The website is blazing fast, scoring 90+% on the latest Google Core Web Vitals tests.

+120% visitors

With the new website, we increased the number of unique monthly visitors with 120%.

Maarten fully supervised and executed our rebranding. From day 1, he analyzed perfectly what our needs and wishes were and especially what look & feel we wanted to achieve to speak to our target group. The rebranding consisted of a new corporate identity, a completely new website, and numerous related applications. We are very satisfied with the result. Maarten is customer-oriented, listens, and takes targeted action that was carried out very smoothly. Thank you, Maarten for the very nice cooperation!

Kris Van den Kieboom, founder of ABC - Domotica
Kris Van den Kieboom, CEO & Founder

Increasing empathy

By conducting interviews, it surfaced that, in most cases, customers did not know the full potential of home automation. Therefore, we added 'featured items' to the single project page highlighting practical implementations of home automation.

Appealing to B2B

It became clear that a large part of the target audience was B2B. Strategically, we opted for a separate page to appeal to those B2B customers by emphasising the advantages of working with ABC-Domotica as a partner and highlighting their approach.

Our role

  • Strategy
  • Web Design
  • Web Development

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