The challenge
Since its first project in 1994, ABC – Domotica has built up non-stop expertise and know-how in home automation. They found that the brand didn’t evolve with their expertise, values, and purpose.
The goal was to realign their brand to better reflect how far they had come and where they stand today as a company.
Our role
- Branding
- Strategy
- Webdesign
- Webdevelopment
Introducing ABC - Domotica
ABC - Domotica is a home automation company based in Schoten (Belgium). Since 1994 they have been offering custom home automation of the highest quality with an emphasis on unrivalled support. Their driving force? To offer their clients total and carefree comfort.
Subtle, refined, luxurious
During our facilitated strategy session, we defined the brand as 'Refined Luxurious'. Just like home automation itself, we wanted the brand to ooze luxury through subtility. This was visually translated into two Stylescapes (visual interpretations of the look & feel) of which this one was chosen by the client.
Appealing B2B customers
It became clear that a large part of the target audience was B2B. Strategically, we opted for a separate page to appeal to those B2B customers by emphasising the advantages of working with ABC-Domotica as a partner and highlighting their approach.
Increasing empathy
By conducting interviews, it surfaced that, in most cases, customers did not know the full potential of home automation. Therefore, we added 'featured items' to the single project page highlighting practical implementations of home automation.Maarten fully supervised and executed our rebranding. From day 1, he analyzed perfectly what our needs and wishes were and especially what look & feel we wanted to achieve to speak to our target group. The rebranding consisted of a new corporate identity, a completely new website, and numerous related applications. We are very satisfied with the result. Maarten is customer-oriented, listens, and takes targeted action that was carried out very smoothly. Thank you, Maarten for the very nice cooperation!
Kris Van den Kieboom, CEO & Founder