Since its first project in 1994, ABC – Domotica has built up non-stop expertise and know-how in home automation. They found that the brand didn’t evolve with their expertise, values, and purpose.
The goal was to realign their brand to better reflect how far they had come and where they stand today as a company.
Introducing ABC - Domotica
Subtle, refined, luxuriousDuring our facilitated strategy session, we defined the brand as 'Refined Luxurious'. Just like home automation itself, we wanted the brand to ooze luxury through subtility. This was visually translated into two Stylescapes (visual interpretations of the look & feel) of which this one was chosen by the client.
Appealing B2B customersIt became clear that a large part of the target audience was B2B. Strategically, we opted for a separate page to appeal to those B2B customers by emphasising the advantages of working with ABC-Domotica as a partner and highlighting their approach.
Increasing empathyBy conducting interviews, it surfaced that, in most cases, customers did not know the full potential of home automation. Therefore, we added 'featured items' to the single project page highlighting practical implementations of home automation.
Kris Van den Kieboom, CEO & Founder