XO Boating Belgium

Launching the Belgian XO Boats dealer.

XO Boating Belgium Case Study Cover

Meet XO Boating Belgium

XO Boating Belgium is Belgiums official dealer of the Finnish XO Boats brand. Their mission is twofold. First, they want to help people (re)discover the gorgeous rivers and canals Belgium has to offer through facilitated experiences and rental solutions. Secondly, they provide adventurous customers with state-of-the-art XO Boats.

The challenge

The founder wanted the offering of their new brand to be as clear as possible all whilst emphasising the feeling of sailing on one of their boats. The website needed to have both a section for the experiences they offer, while also showcasing the beautiful products they offer.

The solution

Throughout the website, we utilized video and large images to showcase the products and to communicate the feeling of being free and adventurous. We created a simple and logical structure to ensure a smooth user experience.


The website is blazing fast, scoring 95+% on the latest Google Core Web Vitals tests.

A big Thank You to Maarten for the excellent job! Thanks to your professional approach and spotless execution we were confident from start to finish and reached this amazing result within the expected deadlines. Well done!

Philippe Ophoff, Founder of XO Boating Belgium
Philippe Ophoff, Founder

Spotlight on the products

To emphasize the build quality of the boats, we designed a product page that highlights each boat's distinct design by using a 3D render.

Easily expandable

Businesses are never stagnant. That's why we focussed on making sure the website can be expanded with ease. The owners can add new experiences, products & rental options with a simple-to-use admin interface. The result? A website that evolves together with their business.

Our role

  • Strategy
  • Web Design
  • Web Development

Want to discuss your project?

Get in touch