The challenge
We created a sophisticated website that puts the focus on the client’s business. It showcases the gorgeous XO Boats products as well as the experiences and rental options they provide. A simple back-end allows for easy expansion of the current offer.
Our role
- Strategy
- Webdesign
- Webdevelopment
Meet XO Boating Belgium
XO Boating Belgium is Belgiums official dealer of the Finnish XO Boats brand. Their mission is twofold. On the one hand, they want to help people (re)discover the gorgeous rivers and canals Belgium has to offer through facilitated experiences and rental solutions. On the other hand, they want to provide adventurous customers with state of the art XO Boats.
Modern Adventurous
During a facilitated strategy session, we defined the brand as 'Modern Adventurous'. While the new brand had to abide by the Brand Guidelines from XO Boats, we made it stand out by further emphasizing the black and white elements that are so characteristic for the design of the boats themselves.
Spotlight on the products
To emphasize the build quality of the boats, we designed a product page that highlights each boat's distinct design by using a 3D render.
Easily expandable
Businesses are never stagnant. That's why we focussed on making sure the website can be expanded with ease. The owners can add new experiences, products & rental options with a simple-to-use admin interface. The result? A website that evolves together with their business.
Adapting to mobile
We focussed on serving the best experience possible to users on mobile devices. The eye-catching video banner on the desktop website changes into a video button on mobile devices. This saves users mobile data & resulting in faster loading speeds.
A big Thank You to Maarten for the excellent job! Thanks to your professional approach and spotless execution we were confident from start to finish and reached this amazing result within the expected deadlines. Well done!
Philippe Ophoff, CEO & Founder