About ABC - Domotica

ABC - Domotics is a home automation company based in Schoten (Belgium). Since 1994, they have been offering customized home automation installations of the highest quality with an emphasis on unparalleled support. Their driving force? Offering their customers total and carefree comfort.

The challenge

The brand and corporate identity did not match the feel and luxury of the service and product.
Much of the target audience was B2B, but the old website did not appeal to that audience anywhere.
Through the website, it was difficult to get people excited about home automation.

Screenshots of (details of) the website that ABC - Domotica had made by Heave Webdesign Antwerp

More empathy

Interviews revealed that most customers were not aware of the full potential of home automation. Therefore, we added highlights to the project pages. In them, we can highlight practical implementations of home automation in that project. This makes it clear to the end-user what the added value of home-automation can be for them.

Addressing the right target audience

Much of the target audience was B2B. So strategically, we created a separate page to appeal to that type of customer by highlighting the benefits of working with ABC - Domotica as a partner and highlighting the advantages of working together.

From day 1, Heave perfectly analyzed what our needs and wishes were and especially what look & feel we wanted to achieve to speak to our target audience. Maarten is customer-oriented, listens, and takes targeted action that was carried out very smoothly. We notice a huge impact thanks to our better visibility online.

Kris Van den Kieboom

CEO & Oprichter

Why doesn't this website suck?

+132%

Organic traffic via Google

Through technical SEO optimization and writing the right content, the website now scores high for relevant keywords such as 'Domotica Antwerpen' for example. Far above their competitors.

+110%

Time on page

By anticipating well to the needs and questions the target audience is having, visitors find the information they are looking for and stay on the pages much longer on average (compared to the previous 12 months).