ABC - Domotica is a home automation company based in Schoten (Belgium). Since 1994 they have been offering custom home automation installations of the highest quality with an emphasis on unrivalled support. Their driving force? To offer their clients total and carefree comfort.
Through interviews, we learned that most customers did not know the full potential of home automation. Therefore, we added highlights to the single project page where practical implementations of home automation could be shown to increase empathy.
A large part of the target audience was B2B. Strategically, we opted for a separate page to appeal to those types of customers by emphasizing the advantages of working with ABC - Domotica as a partner and highlighting their approach.
The most important goal was to increase brand awareness. We achieved higher rankings in Google search results by focusing on SEO optimization. As a result, the organic traffic to the website was grown substantially. Through the design and content of the website, we ensured that those visitors stayed on the website for longer.
Through technical SEO optimisation and writing the right content, the website now scores high for relevant keywords such as 'Domotica Antwerp'.
Thanks to higher Google rankings and optimisation, we managed to more than double the organic monthly number of visitors to the site (compared to the previous 12 months).
By responding well to the needs and questions of the target audience, visitors find the information they are looking for and stay on the pages much longer on average (compared to the previous 12 months).
From day 1, Heave perfectly analyzed what our needs and wishes were and especially what look & feel we wanted to achieve to speak to our target audience. Maarten is customer-oriented, listens, and takes targeted action that was carried out very smoothly.
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