![Maarten and a team member brainstorm a web design strategy in Antwerp, using colorful sticky notes on a glass wall to organize ideas.](https://heave.be/media/pages/library/covers/78191a2199-1721047647/werkwijze-2000x-q95-sharpen50.jpg)
01. Investigate
A website that doesn't suck always starts with thorough research. Who are you? Who do you want to reach? What goals do you want to achieve? Who is your competition and how do they position themselves? During a workshop we gather this information, which we later supplement with market research.
A solid foundation that ensures that your website will perform as well as possible.
- Workshop
- Brand Platform
- Stylescapes
- Concurrentieanalyse
- Research
![Two colleagues at web design studio Heave in Antwerp discussing two possible Stylescapes as part of the design phase in the web design process.](https://heave.be/media/pages/library/studio/956fe316fc-1721047648/3-992x-q95-sharpen50.jpg)
![Maarten and a team member brainstorm a web design strategy in Antwerp, using colorful sticky notes on a glass wall to organize ideas.](https://heave.be/media/pages/library/studio/eda76bed76-1721047648/7-992x-q95-sharpen50.jpg)
02. Design
We analyze and implement the insights gathered during the strategy phase. This allows us to ensure that the design of your website exudes the look and feel of your brand, is focused on achieving your own goals and appeals to your target audience. In addition, we can also write texts for you that rank well in Google.
- Sitemap
- Wireframes
- Mockups
- SEO website Copywriting
- Keyword research
![Maarten, founder of web design studio Heave Antwerp, looks closely at the code on a computer screen and the design of a website.](https://heave.be/media/pages/library/studio/c08e3b10f0-1721047648/6-992x-q95-sharpen50.jpg)
![Maarten presenting a Sitemap as part of the design phase in the web design process of Heave web design Antwerp.](https://heave.be/media/pages/library/studio/07087d0d7d-1721047648/2-992x-q95-sharpen50.jpg)
03. Build
We translate the approved design into code so that your website looks perfect on all possible devices (smartphones, tablets, etc.). In addition, we make sure your website passes all industry standards with flying colors.
Fully optimized for maximum findability, usability and technical best practices. Google will love your website, and so will your target audience.
- Ontwikkeling
- Implementaties
- API - koppelingen
- Optimalisatie
- Content Management Systems
- Analyse
![Maarten, a professional web designer from Antwerpen, is coding a website on his laptop from scratch](https://heave.be/media/pages/library/studio/8507e3b840-1721047648/1-992x-q95-sharpen50.jpg)
![A screenshot of a Google Lighthouse score to highlight the quality of Heave web design studio's code.](https://heave.be/media/pages/library/general/7d7df66928-1721047647/1-992x-q95-sharpen50.jpg)
04. Improve
We have done everything possible to launch your website with the highest possible success rate. Now it comes down to also actively monitoring your website and making adjustments where necessary.
We monitor feedback (quantitative and qualitative) and take action based on it. This way, we ensure that your website continues to contribute to the growth of your business: more leads, conversions and sales.
- A/B tests
- Optimalisatie (SEO, Design, Copywriting)
- Analyse
- CRO (Conversion Rate Optimization)