About Soeprème

At Soeprème, they make the impossible come true. They connect colleagues, de-stress employees and make children healthier. All by delivering soup. Hot, fresh and ready to serve, directly into the kitchen of your company or school. This is how they take the pressure off you too.

The challenge

Soeprème's old website consisted of only 1 page and did not appeal to their target audience.
Continuing the updated branding to their new website.
Improve the conversion rate of the previous website.

Screenshots of (details of) the website that Soeprème had made by Heave Webdesign Antwerp

Addressing the target audience.

Soeprème's target audience consists of schools and businesses. We chose to create a separate page for each target audience. By creating content for each target audience, the pages can be made more findable in search engines. It also helps users feel more addressed and understood which lowers the threshold to take action.

Focus on conversion

To increase conversions, we chose to place as much emphasis as possible on requesting a free trial package. Throughout the website, we added call to actions and we made the form as simple as possible.

Maarten maintained a good structure and workflow from start to finish. Good listening and communication was maintained during the construction of the website. We are 100% satisfied. Our website doesn't suck!

Tijs Callaerts

CEO & Founder

Why doesn't this website suck?

10+

Top 10 results

Thanks to the new structure and copywriting, we managed to score on the first page of Google immediately for 10+ keywords (Dutch). Many more keywords are evolving strongly etc.

25%

Conversion ratio

25% of visitors on the "proefpakket" page, actually fill out the form to request a free trial package. Based purely on organic search traffic (no ads).