About Antwerp Boat Tours

Antwerp Boat Tours gathers all official concessionaires offering city harbor tours. Each offers their own expertise and type of boat to offer boat tours in the beautiful city harbor of Antwerp.

The challenge

Makes it as easy as possible to book a cruise in Antwerp's city harbor
Lowers the threshold to make a reservation as much as possible
Completely consistent with the existing brand that Antwerp Boat Tours had designed itself

Screenshots of (details of) the website that Antwerp Boat Tours had made by Heave Webdesign Antwerp

Lower the barrier to booking

We gathered practical information and frequently asked questions to remove as many doubts and obstacles as possible for the visitor. In addition, we placed calls to actions throughout the website to make the step to make a reservation as easy as possible.

A customized booking system

We designed and developed a customized booking system. Each partner can choose separately how they want to receive bookings and under what conditions.
This makes it easy for the visitor to book without sacrificing ease of use for the partners themselves.

Why doesn't this website suck?

23%

Conversion rate

Using various techniques to lower the threshold for reservations, we managed to achieve a 23% conversion rate (about 1/5 of visitors actually make a reservation via the reservation form).

10+

First-page results

Thanks to a smart SEO strategy, the website ranks on the first page of Google search results for more than 10 keywords.